Gone are the days when branding was solely focused on the product’s name, icon, and packaging. With the advancements in technology and the evolution of branding and marketing, there has been a considerable shift in the branding and identity scenario for businesses throughout the world. Similarly, branding in Pakistan has also had a facelift. The […]
Fasten your seatbelts for we are about to dive into the exciting world of digital marketing trends. Why is it important? Businesses, brands, and marketers need to be constantly ahead of their competitors to take advantage of all the latest trends, developments, and strategies. This is to take advantage of the trends and get ahead
We all know how smartphones have become a necessity in our lives. Almost one-third of our day is spent either scrolling social media or working through our smartphones or digital devices. And you would have to agree that every now and then an advertisement shows up which you can never ignore. Using digital devices and
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When the word branding comes into mind, all most people think about is the logo or packaging of a product. It is rarely felt that it is so much more than that. Branding, just like everything else in Pakistan, has evolved tremendously over the years—especially in the past few decades. Branding and identity creation for
As the world has shifted from traditional buying to online purchasing, traditional marketing has also seen a massive shift from the older ways to digital advertising and marketing. Marketing has come a long way from traditional marketing based on billboards and newspaper ads. Even though traditional methods are still in use, the focus has shifted
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More than half of the world’s population owns multiple social media accounts on different social media platforms. And the best part? They are hooked to their smartphones and spend about 2 and a half hours on social media applications. This forms the basis of using social media platforms and applications for marketing and reaching a
Is search engine optimization still a thing in even in 2023? This is a question that is most often asked and Googled. The answer to that? Is a big YES! Even when you can potentially buy off one of the top spots in the search engine rankings? Still a yes! Let us tell you why.
Have you ever heard the saying, “better safe than sorry” – Security Services The world would be a thousand times better place if we could predict any calamity, accidents, or theft. No matter how much we progress and develop as humans, we can, sadly, be never sure of our predictions for theft, or an accident.
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There are tons of ways to talk to your audience online. But what are the best ones, have you ever observed? While you are reading this, I am sure that you have a social media account. So, what do you spend most of your time on? I’m assuming and quite sure that it is watching
Imagine a user opening your website, and within the first six seconds, can he tell what your company is all about? Can you picture the user easily navigating through the website and finding whatever he needs? Does the website designs load in seconds? Or is the layout of your website extremely easy to understand? Do
