Flashback 20 years, and you would have rarely heard of branding companies, let alone digital branding companies. As the world digitized, so did the ways of branding one’s business. The branding department of a company was just not enough to cater to the specialized activities needed to climb the ladder to success. And so, emerged digital branding companies. While digital branding companies became a necessity, traditional design firms also jumped onto the bandwagon and tried to catch up with all the modern ways of branding. Branding companies in Pakistan know exactly how to portray and convey your brand values and your business through clever marketing tactics
Branding, which was previously known to be only limited to the logo and brand name of the business has come a long way. The logo and colors alone do not define a brand anymore, it is the intricately woven digital and physical touchpoints of the business that provide a holistic brand experience.
Branding companies not only brand your business, but they also revolutionize it completely. The branding companies’ position, promote and curate an impactful branding strategy for your business. Other than that, hiring a banding company will provide your business with terrific benefits.
Benefits of hiring a branding company:
- Create a distinctive position for your brand
- Help reposition existing brands to stay relevant
- Increase the business’s revenue
- Create an exceptional user experience
- Evokes the right emotions from the audiences
- Develops brand presence and loyalty
- Get a higher ROI (return on investment)
Successful branding & Identity is not a piece of cake, there are many hurdles and challenges that are to be facing. To experiment and learn by trial and error is not the way most smart businesses go about it. They cut down on the time and resources wasted in the trial-and-error process and just simply hire a branding agency to do the work for them.
Whether you want to revamp your business or you plan to launch a new one from scratch, taking the services of a branding agency or a branding company is your best bet.
This is because of obvious reasons:
- They are equipped with years of experience
- They know exactly how to provide a stellar customer experience through branding
- They know all the tricks that are used to scale any business, in this case, yours!
- Provide branding and marketing expertise
But how will you pick one company from all the branding companies in Pakistan? And what are the criteria to validate a branding company’s experience? To help you with this, we have reviewed most of the branding companies in Pakistan and have selected the ones that are at the top of their game!
Before making a decision, here are some key points on which we have assessed all these branding companies in Pakistan and made sure to select only the best.
Brand strategy:
Without a solid plan in place, you are going nowhere. After conducting extensive research, branding companies devise a strategy that will work for your business. They make sure to keep the brand goals, values, morals, and aims in check while they curate a strategy. The challenge is to make your weaknesses into strengths and put the ideas into action.
Brand design:
Brand design is what will make or break your brand. The correct logo, web design, color palette, and elements will attract your customers. Branding companies spend a thorough time researching and drafting multiple ideas before finalizing a final brand design for your business.
Competitor analysis:
If you know nothing about the competitors, how will you compete? Evaluating how the competitors brand their businesses and analyzing their strengths is the aim of a branding company. Using competitors’ weaknesses and converting them into your strengths requires years of experience in the industry. Remembering to be unique is the key!
Brand identity:
The brand identity is what resonated with the people. And voices your values, mission, and level of authority in the industry. It also translates as your recognition of the industry and among the audiences.
Now that we are done with the basics extensively, let us go ahead and have a look at the top 5 branding companies in Pakistan.
So, what are you waiting for? Let’s go!!
1. Business Hub:
Business Hub is a global service provider that caters to clients in the areas of web development, and software development. It provides diverse solutions and end-to-end services. This branding company is known for its best customized online strategy for building brands from scratch! The services provided by Business Hub include branding, digital marketing, content creation, SEO, SEM, web design and web development, mobile app design, and mobile app development.
2. 5i Creations:
Based in Karachi, this company provides key solutions to businesses around the world. Services include increasing website traffic, SEO, SEM, eMarketing, and customer relationship development. The company has a track record of working with businesses from all around the world, prominently from the United States, United Kingdom, Canada, Australia, and Saudi Arabia.
3. Converge Technology:
Incepted in 2007, Converge Technology provides solutions to all marketing and digital problems, it has emerged as one of the leading branding companies in Pakistan. The clientele is catering to with a unique approach to problem-solving. The services include branding as well as SEO, SEM, web design, graphic design, and web development.
4. East River:
East River is famously know as a boutique digital branding agency that specializes in branding. It has completely transform the way branding is done in Pakistan. And has catered to clients worldwide.
5. Mictronicx Technologies:
This branding company is a firm believer in quality over quantity and provides branding solutions to budding and existing businesses all across Pakistan and around the globe. This company makes sure to transform your business into a business that is equip with the necessary infrastructure and strategy which will help your business reach rapid growth and success. The services provided by this company are branding, digital marketing, web, and mobile app design and development.
Conclusion:
A wobbly business branding strategy will do your business absolutely no good, even if you know that! can confuse the audience, rather than building the audience’s confidence in the brand it will only complicate them further and can be disastrous. But, Imagine not knowing what to expect from a brand, would you ever trust it? Would you ever believe in its authenticity and authority as a brand? You wouldn’t want to do anything with it at all!
A branding agency or a branding company will smoothen out the creases and fix any loopholes and make sure that the business becomes a brand people look up to! They will make sure to create authenticity, and credibility and fix up your brand architecture. We have carefully scrutinized each branding company from a variety of different checkpoints to see which branding company passes the standards set by us. A clear list developed after extensive research and analysis will only help you in choosing which branding company will work best for your business. If you choose from the best branding companies in Pakistan, it will surely harmonize your branding, set a tone for your brand, and make sure that your brand stays on the right track and only aim for the stars!!
