A distinctive and unique logo is the one prominent thing that sets your business apart from the rest. It makes it stand out and outshine its competitors. A logo is not just a logo, it is the Branding & Identity of your brand. A logo, when done right, gives your brand the recognition it needs. logo is the first impression of your business and gets engraved in the minds of the audience.
However, thinking of logo designing as an easy task is a mistake. It takes years of experience, finesse, and a great design sense to make your logo stand out. Hiring an experienced logo designer not only helps you put your ideas and imagination into place, but the designer is also able to pour in valuable feedback for your logo. After all, a logo is made the finest by the finest designers. And that is the very reason that branding in Pakistan has now come to an all-time high because of the proficient designers who are logo experts.
Additionally, it is also interesting to note that whatever design you think is right might not be correct. Several things must be taken into consideration when choosing and working on the design of a logo. There are numerous mistakes that even the most sensible people tend to make that make all the hard work of logo design go in vain. Like even when a 3D concept is not required, designers go for logo designs 3D, which just does not make sense. So, to make the best and most beneficial logo to create a distinctive branding & identity, you must avoid the following mistakes.
1. Typography:
Typography in logo design is one characteristic that can make a design or in the literal sense, break it. Knowing your typography is crucial. A logo is ought to be simple, classy, and eye-catching and at the same time should depict and deliver whatever you want to convey. The typographic elements of a design must be pondered in detail.
You should use a fixed number of typefaces and weights (two should do). Don’t opt for out-of-the-box, boring, and extremely thin typefaces. Make sure that you are paying adequate attention to spacing, and scaling. The most important factor is the selection of the most suitable kind of font.
A bad font choice can put everything down the drain. Take as much time in selecting the font as you would take to design a logo, as font selection should never be hasty. Ideally, you spend some time studying the dynamics of fonts, narrow the choices of your fonts, and then zero in on which one fits your brand the best. It should go seamlessly with the other components and typographies of your branding & identity. Do you know that you can even adopt or make your very own font?
2. A very complicated design:
It is hard to keep focus when too much is going on. The same goes for logo design, too many lines, colors, designs and elements just ruin the logo. Simple and minimal logos are easy to identify and recognize and are also the most distinctive. For a logo to stand out among its competitors, it needs to have something of its own. An x-factor that gives an extra edge to the logo. The clarity of a logo makes it easily adaptable, it can be molded and used across a wider variety of different platforms. A logo should be able to seamlessly function as a postcard as well as a billboard sign. Be creative, don’t make it too complex or boring.
3. Using all the colors possible:
A powerful and effective logo does not need to rely on the use of colors. We suggest that you start with a black or white color palette and then add elements. Colors should only be added when need be. This helps you concentrate better on the idea and design of the logo rather than making it cotton candy or turning it into an artistic work. Instead of adding on special effects like shadows, engraving, or gloss, go for clearer designs that speak for themselves. You can also go for creating variants of a logo to test what works best and grayscale.
4. Opting for raster vs vector:
One blunder that most novice logo designers make is that they go for raster images rather than going for vectors when they are creating logos. A logo has to be setup in vector format using software like Adobe Illustrator. This makes it easier to scale the logo in whichever dimension is required. This way it can also be transferred into different media.
A vector design is created from mathematically precise points; this ensures aesthetic consistency. For all channels and sizes where the logo is going to be use. On the other hand, a raster picture is blurry and can never be recycle in different formats. And taking the same logo to a higher scale is just simply worthless.
5. Creating senseless monograms:
Creating baseless monograms is a typical mistake that almost all designers do at the beginner level. They are highly tempt to create a monogram of the company’s initials like Claire’s Baked Goods would be translate into a monogram logo as C B G. Even though this seems to be a common-sense way to take things forward at a first glimpse. It is extremely difficult and cumbersome to trust or decipher a general meaning with only the initials of the branding & identity. Although you can go ahead with this plan as your initial step, it is highly recommend that you start with a creative, exact, and unique solution for the brand’s aims.
6. Using clichés and straight-up copying:
Going for clichés is the worst thing that you can do for your branding & Identity. Clichés like a light bulb representing ideas, a dialog box representing communication, and so on are so done with. Even though they may be the first ideas that pop into your head, they are exactly thrones that should be dismiss instantly. Just completely avoid these clichés and come up with your own unique and personalized ideas that represent your brand the best.
Plagiarism. Ever heard of it? I am sure you have. There is nothing as petty as copying someone’s creative work in the design and branding field. Although the most common occurrence nowadays, It is still much hostile. People even sue other copiers for their designs. Choosing a design that you like and tweaking or mirroring it to get a new one is just a nasty process and thought. Not only is it unlawful and immoral, but you can also easily be lawsuit for copyright infringement. Our best advice is to always go for an original concept and design.
7. Flawed logo:
Logo files and documents have to be one of the clearest documents. The bump points in the file should be decrease to a minimum, and curves should be create as smoothly as possible without any overlapping issues.
The shapes of the logo design should be incorporated, and your logo should be specifically symmetrical if it is balanced. All the things about the provided logo should be as flawless and as concise as possible. If there are any blunders or mistakes in the logo, they will be extremely obvious. Make it a point to make it flawless.
Conclusion:
Avoid making the above-stated 7 design mistakes when composing your logo. By doing so, you’ll make a much more persuasive and professional-looking logo. This will help define your business in the best possible glow. Always make sure that you do ample research before starting on the logo. Too many revisions only spoil the design. So, avoid these mistakes and make your way through to get the best logo that has a spark of your brand!
