More chances are that in today’s world of high dependence on social media, you probably know about marketing digitally. Marketers know that traditional marketing techniques have long become obsolete and digital marketing advertising is the only way to go!
But hold on, if you are clueless about it. Let us guide you thoroughly.
What is Digital Marketing Advertising?
Digital Marketing Advertising is marketing or promotion done through digital channels. It is selling and promotes products and services through the internet. Primarily through channels and applications commonly popular on digital devices like search engines, social media, and email marketing. Digital marketing advertising makes the marketing process much easier because the identification of the target audience is much easier and building a relationship of trust with them is a breeze.
Types of Digital Marketing:
There are different kinds of digital marketing, some are listed below:
- Website marketing
- SEO – Search Engine Optimization
- PPC Advertising
- Social Media Marketing
- Email Marketing
- Video Marketing
- Affiliate Marketing
How does Digital Marketing Advertising work?
The digital marketing world and the process of digital marketing are simple.
The process of digital marketing includes:
- Analyzing goals is the first task you need to accomplish. You need to exactly know what your digital marketing goals are, whether it is increasing brand awareness, increasing market share, promoting a new product line, increasing sales, or building the foundations of a strong online community.
- decide on the marketing channels you would be using to achieve those goals you set in the first step. To achieve more sales, consider paid ad campaigns on google and Facebook.
- plan out the process, the money required, and the target audience and zero down on the performance metrics you will be comparing your results with.
- start your marketing campaign and analyze the results simultaneously and see what strategy works out the best for you. Metrics to compare results can be targeted number of sales, conversion rate, engagement rate, and so on.
Let us now go a bit more into the various digital marketing mediums. The main purpose of these channels is for advertising.
Digital marketing channels are primarily divided into two broad categories.
- online marketing channels; which are based solely on the internet
- offline marketing channels; that use digital devices for marketing and advertising but do not necessarily use the internet.
- Online marketing channels
- Website marketing
- Search Engine Optimization
- Pay Per Click Advertising
- Email Marketing
- Content Marketing
- Social Media Marketing
- Affiliate Marketing
- Video Marketing
- Mobile Marketing
- Inbound Marketing
Website Marketing:
A website is a brand’s online presence hub. It is the main point of all marketing campaigns. It is the prime mode to execute 90% of other marketing campaigns. The website can portray the brand, products, services, team behind the brand, its values, prospects and so much more. The website should be user-friendly and mobile-friendly with an interactive interface.
Digital marketing advertising campaigns are then used to direct more traffic to the websites to drive more conversion and sales.
Search Engine Optimization (SEO):
Another process that goes hand in hand with website marketing is optimizing the website for search engines. The prime goal of SEO is to make the website rank on the first page of search engines, driving more traffic to it. Several sub-processes are involved in it. Likewise:
- Technical SEO
- On-Page SEO
- Off-Page SEO
Pay-Per-Click (PPC) Advertising:
PPC or Pay Per Click is paid ads. It enables the business to reach users across various networks like Google, LinkedIn, Twitter, Pinterest, and Facebook. PPC campaigns show the ads when people search for terms that relate to your products and services.
PPC campaigns can categorize and segment people based on their demographic characteristics, their interests, and location. Every time a user clicks on the ad, the business running the ad has to pay the fee to the service provider. The renowned platforms includes Facebook and Google Ads.
Content Marketing:
Content forms the basis of all marketing and advertising done on online and offline platforms. Writing can take the shape of audio, video, text, and pictures. Content marketing targets consumers through content purely. Content usually gets published first and then promoted on other social media channels and elsewhere. Like email marketing and PPC campaigns.
Content marketing is usually done through:
- Blogs
- eBooks
- Memes
- Infographics
- Podcasts
- Webinars
Email Marketing:
Even though digital marketing relies heavily on digital marketing, traditional email marketing still plays a very vital role in it. Email marketing should never be confused with spam email messages. Because, email marketing is a medium that gets you in touch with your potential customers who would like to hear from you. Successful businesses have the practice of adding leads to their list of emails and creating funnels to turn those leads into customers.
Social Media Marketing:
Social media marketing is reaching people on various social platforms through marketing campaigns or ads. It creates brand awareness and a sense of mutual trust, which is super advantageous to the brand. Use it to generate leads in addition to conducting direct sales.
The main aim of a social media marketing campaign is brand awareness and building social trust but as you undergo deep into social media marketing, you can easily use it to obtain leads or even as a direct sales channel.
Affiliate Marketing:
One of the oldest forms of marketing, affiliate marketing has grown extensively with the rise of Internet usage. So, the commission is made on every sale of someone else’s products an affiliate marketer is promoting. For instance, of affiliate programs are amazon and others. Affiliate marketers often become the known faces of your brand and represent your brand positively.
Mobile Marketing:
Mobile marketing is reaching out to customers through different mobile application stores. Likewise, Google play, amazon, or the apple app store. With millions of users each day. So, your promotion and advertising can be done through paid advertising, cross-app promotions, etc.
Video Marketing:
Video marketing is the next big thing with YouTube in place and Instagram switching its platform algorithm to mostly reels now, videos are easy, interactive, and have a huge impact on the user. To clarify, they are a great source of converting potential clients to successful conversions.
Offline marketing channels:
- TV Marketing
- SMS Marketing
- Radio Marketing
- Billboard Marketing
What is a digital marketing plan?
When designing a digital marketing plan, you need to evaluate which channels to use, which resources to allocate to each channel, and what results to expect. Trying to do every process at once will fail your digital marketing strategy.
Conclusion:
Digital marketing and digital marketing advertising are here to stay for a long and revolutionize the entire concept of marketing and advertising. If we want to stay in the game we have to adapt it!
